Tottenham have contacted supporters to ask their opinion of several high-profile brands including Nike, Qatar, Uber and current sponsors AIA.
Season-ticket holders were emailed this week and asked a series of questions as the club try to “learn more about the specific requirements of our loyal fans and everyone who interacts with the club”.
The most eye-catching aspect of the survey was this question: “Which of these brands, if any, do you think have a relationship with Tottenham Hotspur”. Both the Qatar Investment Authority and Uber have been mentioned in connection with possible partnerships for Tottenham’s new stadium, which they hope to occupy by 2018-19.
Spurs insist, however, that the survey is to learn more about fan habits and is unconnected to any possible naming-rights deal for the 61,000-seat stadium, a project that could cost up to £750m. Yet its timing is intriguing. Fans are asked to submit their surveys by today and those who do will have the chance to win a shirt signed by members of the first-team squad.
The email is signed by Ashley Brown, the club’s research and insight manager. Standard Sport understands Spurs are looking for a naming-rights deal that will yield more than the £400m between Manchester City and Etihad Airways. Spurs are also in talks for a new kit deal to replace Under Armour. Chairman Daniel Levy (left) has been in discussions with Nike over a deal worth about £35m a year.
(London Evening Standard)
