Spurs Stadium Lucarative Naming Rights

Tottenham are reportedly eyeing a record-breaking naming rights deal for their new stadium, eclipsing the £400million arrangement between Manchester City and Etihad Airways.


Spurs are set to move into their new ground in the summer of 2018 and have already approached big-money organisations about sponsorship.  Discussions are apparently at an early stage with no preferred partner identified, but Qatar Investment Authority are thought to be interested.

Spurs’ new home is set to house 61,000 spectators and is set to be used for both football and the NFL, with a minimum of two games per season expected to be played for the American football competition.  The stadium design even has a retractable pitch so an artificial playing surface for the grid iron can be underneath.

With exposure of the brand name not only to Premier League and European football fans but also to NFL markets it appears Spurs stadium naming rights deal could be the largest in world sport history and potentially leave the club ‘debt free’ with the new stadium built.

In addition the venue, in the planning permission, can and will be used for non sporting events every year such as concerts and stadium comedy shows.


(Sources: London Evening Standard / Daily Mirror / ESPN USA / NFL Network)

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